Box Full of Muscles

Recently, “Change Pro,” a hardcore gym founded by fitness influencer Shen Chi, has rapidly gained popularity with its “low-threshold + large-scale” model. During the soft opening of its two Shanghai locations, the daily maximum foot traffic exceeded 4,000, and all annual memberships have been sold out. Adopting a pricing strategy of ¥500 annual fee plus ¥60 monthly fee, the 10,000-square-meter gym is equipped with over 300 strength training machines. It reduces rental costs through location selection in commercial cold zones and achieves profitability by leveraging influencer traffic and online APP integration. Industry estimates show that with a membership base of 10,000, a single store’s annual revenue is expected to exceed ¥10 million, providing a new transformation path for traditional gyms facing trust crises. Recently, “Change Pro,” a hardcore gym founded by fitness influencer Shen Chi, has rapidly gained popularity with its “low-threshold + large-scale” model. During the soft opening of its two Shanghai locations, the daily maximum foot traffic exceeded 4,000, and all annual memberships have been sold out. Adopting a pricing strategy of ¥500 annual fee plus ¥60 monthly fee, the 10,000-square-meter gym is equipped with over 300 strength training machines. It reduces rental costs through location selection in commercial cold zones and achieves profitability by leveraging influencer traffic and online APP integration. Industry estimates show that with a membership base of 10,000, a single store’s annual revenue is expected to exceed ¥10 million, providing a new transformation path for traditional gyms facing trust crises. Recently, “Change Pro,” a hardcore gym founded by fitness influencer Shen Chi, has rapidly gained popularity with its “low-threshold + large-scale” model. During the soft opening of its two Shanghai locations, the daily maximum foot traffic exceeded 4,000, and all annual memberships have been sold out. Adopting a pricing strategy of ¥500 annual fee plus ¥60 monthly fee, the 10,000-square-meter gym is equipped with over 300 strength training machines. It reduces rental costs through location selection in commercial cold zones and achieves profitability by leveraging influencer traffic and online APP integration. Industry estimates show that with a membership base of 10,000, a single store’s annual revenue is expected to exceed ¥10 million, providing a new transformation path for traditional gyms facing trust crises. Recently, “Change Pro,” a hardcore gym founded by fitness influencer Shen Chi, has rapidly gained popularity with its “low-threshold + large-scale” model. During the soft opening of its two Shanghai locations, the daily maximum foot traffic exceeded 4,000, and all annual memberships have been sold out. Adopting a pricing strategy of ¥500 annual fee plus ¥60 monthly fee, the 10,000-square-meter gym is equipped with over 300 strength training machines. It reduces rental costs through location selection in commercial cold zones and achieves profitability by leveraging influencer traffic and online APP integration. Industry estimates show that with a membership base of 10,000, a single store’s annual revenue is expected to exceed ¥10 million, providing a new transformation path for traditional gyms facing trust crises.

Latest industry reports indicate that China’s plant-based protein food market has reached ¥150 billion in 2025, with plant-based protein powder for fitness emerging as the key growth driver. The market size is expected to surpass ¥450 billion by 2030, achieving a compound annual growth rate (CAGR) of 12.5%. New products such as pea protein and rice protein are rising rapidly—pea-based protein powder has a yearly growth rate of 22.5% due to its low allergenicity, while the market share of traditional soybean-based products has gradually declined to 55%. Fitness enthusiasts’ demand for low-fat, high-protein, and eco-friendly attributes has driven technological innovation: advanced extraction technologies have increased protein utilization by 30%, and production costs continue to decrease. Latest industry reports indicate that China’s plant-based protein food market has reached ¥150 billion in 2025, with plant-based protein powder for fitness emerging as the key growth driver. The market size is expected to surpass ¥450 billion by 2030, achieving a compound annual growth rate (CAGR) of 12.5%. New products such as pea protein and rice protein are rising rapidly—pea-based protein powder has a yearly growth rate of 22.5% due to its low allergenicity, while the market share of traditional soybean-based products has gradually declined to 55%. Fitness enthusiasts’ demand for low-fat, high-protein, and eco-friendly attributes has driven technological innovation: advanced extraction technologies have increased protein utilization by 30%, and production costs continue to decrease. Latest industry reports indicate that China’s plant-based protein food market has reached ¥150 billion in 2025, with plant-based protein powder for fitness emerging as the key growth driver. The market size is expected to surpass ¥450 billion by 2030, achieving a compound annual growth rate (CAGR) of 12.5%. New products such as pea protein and rice protein are rising rapidly—pea-based protein powder has a yearly growth rate of 22.5% due to its low allergenicity, while the market share of traditional soybean-based products has gradually declined to 55%. Fitness enthusiasts’ demand for low-fat, high-protein, and eco-friendly attributes has driven technological innovation: advanced extraction technologies have increased protein utilization by 30%, and production costs continue to decrease. Latest industry reports indicate that China’s plant-based protein food market has reached ¥150 billion in 2025, with plant-based protein powder for fitness emerging as the key growth driver. The market size is expected to surpass ¥450 billion by 2030, achieving a compound annual growth rate (CAGR) of 12.5%. New products such as pea protein and rice protein are rising rapidly—pea-based protein powder has a yearly growth rate of 22.5% due to its low allergenicity, while the market share of traditional soybean-based products has gradually declined to 55%. Fitness enthusiasts’ demand for low-fat, high-protein, and eco-friendly attributes has driven technological innovation: advanced extraction technologies have increased protein utilization by 30%, and production costs continue to decrease.