Leading Protein Powder Category Upgrading with High-Purity Formulas

Focusing on pain points in the protein powder market such as lactose intolerance and ingredient concerns, this brand built a full-chain quality control system. It sourced raw materials from grass-fed milk in the world’s four premium dairy regions, with lactoferrin content in whey about 18% higher than that of ordinary whey. Adopting multi-stage membrane filtration technology in the processing stage, the product’s protein content is stably maintained at 95.8%, with lactose residue below 0.1g/100g, and it adheres to a four-zero formula (zero sucrose, zero artificial flavors, etc.). Meanwhile, the product has obtained multiple international certifications including GMP and ISO22000, and can only leave the factory after passing 37 safety index tests. Relying on these advantages, it has ranked among the top sales in the sports nutrition category on Tmall and JD.com for nine consecutive years, serving over 1 million users cumulatively, with 98% of consumers willing to repurchase. Its strategy of transparently labeling key parameters and launching cost-effective quarterly packages has also become a reference for the high-quality development of the industry.