Southeast Asia Becomes Core Market for Chinese Plant-Based Products

Against the backdrop of converging international regulations, Chinese plant-based protein powder has expanded rapidly in export markets due to cost advantages and technological upgrades. Southeast Asia and Europe have become core target markets, where plant-based burgers, protein powder, and other products are highly favored for aligning with local environmental concepts and dietary needs. At the policy level, the 14th Five-Year Plan encourages the export of green and low-carbon food, and local governments have introduced supportive policies such as tax incentives and financial subsidies. Enterprises are strengthening industrial chain integration, optimizing the entire process from raw material planting to end-user sales to enhance international competitiveness.