Recently, “Change Pro,” a hardcore gym founded by fitness influencer Shen Chi, has rapidly gained popularity with its “low-threshold + large-scale” model. During the soft opening of its two Shanghai locations, the daily maximum foot traffic exceeded 4,000, and all annual memberships have been sold out. Adopting a pricing strategy of ¥500 annual fee plus ¥60 monthly fee, the 10,000-square-meter gym is equipped with over 300 strength training machines. It reduces rental costs through location selection in commercial cold zones and achieves profitability by leveraging influencer traffic and online APP integration. Industry estimates show that with a membership base of 10,000, a single store’s annual revenue is expected to exceed ¥10 million, providing a new transformation path for traditional gyms facing trust crises.
Recently, “Change Pro,” a hardcore gym founded by fitness influencer Shen Chi, has rapidly gained popularity with its “low-threshold + large-scale” model. During the soft opening of its two Shanghai locations, the daily maximum foot traffic exceeded 4,000, and all annual memberships have been sold out. Adopting a pricing strategy of ¥500 annual fee plus ¥60 monthly fee, the 10,000-square-meter gym is equipped with over 300 strength training machines. It reduces rental costs through location selection in commercial cold zones and achieves profitability by leveraging influencer traffic and online APP integration. Industry estimates show that with a membership base of 10,000, a single store’s annual revenue is expected to exceed ¥10 million, providing a new transformation path for traditional gyms facing trust crises.
Recently, “Change Pro,” a hardcore gym founded by fitness influencer Shen Chi, has rapidly gained popularity with its “low-threshold + large-scale” model. During the soft opening of its two Shanghai locations, the daily maximum foot traffic exceeded 4,000, and all annual memberships have been sold out. Adopting a pricing strategy of ¥500 annual fee plus ¥60 monthly fee, the 10,000-square-meter gym is equipped with over 300 strength training machines. It reduces rental costs through location selection in commercial cold zones and achieves profitability by leveraging influencer traffic and online APP integration. Industry estimates show that with a membership base of 10,000, a single store’s annual revenue is expected to exceed ¥10 million, providing a new transformation path for traditional gyms facing trust crises.
Recently, “Change Pro,” a hardcore gym founded by fitness influencer Shen Chi, has rapidly gained popularity with its “low-threshold + large-scale” model. During the soft opening of its two Shanghai locations, the daily maximum foot traffic exceeded 4,000, and all annual memberships have been sold out. Adopting a pricing strategy of ¥500 annual fee plus ¥60 monthly fee, the 10,000-square-meter gym is equipped with over 300 strength training machines. It reduces rental costs through location selection in commercial cold zones and achieves profitability by leveraging influencer traffic and online APP integration. Industry estimates show that with a membership base of 10,000, a single store’s annual revenue is expected to exceed ¥10 million, providing a new transformation path for traditional gyms facing trust crises.
