Functional Training Courses to Reach ¥80 Billion in 2025

With the popularization of the “proactive health” concept, fitness consumption has expanded from simple body shaping to diverse needs such as health management, emotional regulation, and social interaction. A 2024 survey shows that 68% of consumers list “improving physical health” as their primary motivation, and 42% for social needs. Topics related to “fitness buddies” and “sports communities” have seen a year-on-year increase of 120% in exposure. Functional training courses have become a new growth point, with the market size expected to exceed ¥80 billion in 2025, a 45% increase from 2023. Targeted courses such as cervical spine care and energy enhancement are popular among white-collar workers.