Low-Cost Customer Acquisition Solution for Small & Medium-Sized Fitness Clubs
- Prioritize locations in non-core commercial areas to control rent, and allocate saved costs to core equipment and services.
- Launch low-threshold products such as monthly subscriptions and small course packages to lower consumer decision-making barriers.
- Build a private traffic pool: push home workout short videos and diet science popularization daily, and launch weekly check-in activities to win weekly membership cards.
- Co-launch co-branded cards with surrounding coffee shops and beauty salons, and hold offline events such as parent-child fitness days and corporate challenge competitions to achieve traffic mutual guidance.
- Incentivize word-of-mouth communication through a referral program that rewards existing members with free courses for bringing in new customers, and improve the quality of new members.