Omnichannel Differentiated Operation Solution for Protein Powder
- For offline channels: focus on mid-range price products, supplement basic nutrient product matrix, and improve penetration rate by adjusting small-package product display positions.
- For online channels: launch exclusive high-end products, and build brand influence with in-house live streaming teams.
- Address the price war pain point on e-commerce platforms: reduce inefficient investment and focus on scientific innovation to enhance product premium capacity.
- Set up tasting zones in fitness clubs and health exhibitions, and provide professional guidance in collaboration with coaches; online, build a professional image through KOL reviews and science popularization content to attract target users.